About Us
Veritas Cables was founded by a group of dedicated audiophiles with backgrounds in the IT and telecommunications industries. The company came about in an unintended way - one of the founders purchased a new AC cable which, while not inexpensive, outperformed several other much more costly (and very popular) designs. After trying this new cable in each of our systems, and hearing a clear difference compared to our reference models, we set out to learn why this might be the case.
This spiraled into a multi-year exploration of numerous AC cables, with complete teardowns and modifications in order to figure out where that "magic" came from. Taking inspiration from lessons learned from the power cable analysis, we then ventured into analog interconnects, USB and SPDIF digital cables, and even Ethernet, in a quest to maximize performance without throwing absurd amounts of money into each cable.
At a certain point in the process, we decided it was time to start from scratch rather than upgrading existing cables. Much legwork was done identifying which manufacturers and suppliers made the best ingredients, and countless prototypes were built. Extensive listening tests on extremely high-caliber audio gear helped identify what worked and what didn't, with the model now known as the Praesto AC cable being the first finished product. Many more designs followed, each with a unique and relentless pursuit of audio excellence.
The result is a line of cables which we feel outperform anything else in their price class and well beyond. We know this because we've tried nearly all of the competition, and we wouldn't bother offering our own cables if something else did the job just as well.
We never intended to actually sell these cables - this was all done as a passion project to maximize the performance of our own systems, learn some things, and have a bit of fun in the process. But word of mouth spread through our various friend groups and people started asking for custom cables. Demand kept growing and positive feedback kept accumulating until we felt like we should expand our reach beyond just local audio friends. Thus Veritas Cables was born.
Cables, like any other audio component, are generally a mixture of compromises, and the key is to figure out what matters most. Any competent designer should be able to create high performance components if cost is no consideration. Yet it is much more challenging to design excellent equipment while maintaining some semblance of affordability. At Veritas Cables, we aim to offer the most performance per dollar without any unnecessary distractions. No overdone fancy packaging, no hologram stickers, no full page ads in the audio press; just exceptional cables that look and sound like much more than their price would typically justify.
We invite you to hear our designs for yourself and find out why we have such high confidence in our creations.
Frequently Asked Questions
What are your cables made of?
Our philosophy is that things are more complicated than merely "copper sounds like this, silver sounds like that". While there may be a hint of truth behind it, there are also many nuances which make such an overly-simplified statement potentially do more harm than good.
At Veritas Cables, we are open to using whatever ends up sounding best in our particular application. Sometimes that means 7N UPOCC silver. Sometimes it's 7N UPOCC copper. Often it is a hybrid involving some of each, or silver-plated copper, or some other techniques which we like to keep to ourselves. Many of our product pages go into detail about the composition of that particular cable, but we don't always want to spell out every single ingredient.
Do you make custom lengths?
Our standard configuration on most cables is 1.5m, with a few exceptions like speaker cables and jumpers. We try to keep everything in stock in those standard lengths, although sometimes demand catches us off guard and we run out.
If you need a different length, please contact us to discuss it. We can certainly build a shorter or longer version of any of our cables. We just add it to our build list and get back to you once it is ready. We don't take payment until the product is finished and ready to ship.
Note that we are a relatively new business that is experiencing fairly rapid growth, so it can be tough to give a completely accurate time estimate. Our main priority is to focus on the standard configurations which we know are in demand.
How long will it take for my order to ship?
This site only lists in stock items in their standard configurations. So if it allows you to proceed with a purchase, that means the cable is ready to go.
We typically ship within 2 days from the time an order is received. Often it is next day, and sometimes even same day, but those aren't always possible. We'd rather under promise and over deliver, not the other way around.
Shipping is handled via USPS which means limited hours on Saturday and no outbound shipments at all on Sundays or Holidays. This may impact the timeframe for some orders.
We use USPS Priority which claims a 3-day transit time in many instances. Sometimes there are delays due to weather or other issues, but for the most part 3 days is often achievable. 4 days transit is the next most common outcome.
Do you ship worldwide?
Our initial plan was to just service the continental United States. Shipping internationally involves more complex paperwork and higher fees. After getting a surprising amount of interest from all over the globe, we have decided to handle international shipments on a case by case basis.
The automated system on this site is configured to decline sales outside of the USA. Please reach out to us directly if you live elsewhere, and we can discuss options. It will require an additional charge for shipping, but we get discounted business rates so it is hopefully not prohibitive.
How does your in-home trial period work?
Our in-home trial period means you have 30 days to use your new cable(s) in your own system. Listen, evaluate, and make sure they meet your expectations in every way.
If you aren't fully satisfied - for any reason - we'll take them back for a full refund minus the original shipping charge. Customers are also responsible for the cost of return shipping.
This makes trying our cables in your own system (which is the only context that really matters!) a very low risk proposition. We get very few returns but sometimes even the best component isn't a good fit in a particular system, and we would never want anyone to feel "stuck" with a cable they don't completely enjoy.
Obviously we expect any returns to arrive in good condition, and we reserve the right to make adjustments to the refund value if something arrives all beat up. It's not an issue we've encountered thus far but it's always smart to have a disclaimer in place, as a preemptive measure.
Do you charge sales tax?
Veritas Cables is based in California and is registered as a Limited Liability Company. This means we are legally required to collect sales tax on all transactions which ship to California destinations.
Customers located in other states are responsible for their own tax liability, if any, based on their local regulations for online purchases.
Will your cable sound good with my (insert audio component here)?
The crew here at Veritas Cables consists of lifelong audiophiles, each with extensive history of owning or auditioning far too much audio gear. While nobody can possibly try every component on the market, we have heard more than our fair share, and will happily use that knowledge to help with recommendations.
Please feel free to reach out via email, and we'll get back to you quickly to discuss your system, your goals, and how Veritas Cables might help you achieve them.
As a new/small business, we can't compete with the massive cable brands when it comes to marketing. But what we can do is offer superior customer service. We're still just audio lovers at heart and we enjoy chatting about it - even if it doesn't result in a sale.
How does a locking RCA connector work?
Locking RCA connectors have a threaded barrel which, when screwed tighter, acts to squeeze or "lock" the connector to the RCA terminal.
This is more self explanatory when the cable is physically in hand to try for yourself. First, make sure the barrel is loosened, and then connect the cable to your component like normal. It will insert like any other cable but may not want to stay put on its own. At this point, simply twist the shell of the RCA connector until you feel resistance, which acts to clamp the connector to the terminal and makes it secure.
You can test it by gently trying to remove the cable - it should be somewhat "locked" in place. If it does come free easily, start over and twist a little tighter.
Please be careful to avoid overtightening, as this could damage the cable or even the terminal in extreme cases. Be particularly careful with a products such as the Argentum R since pure silver is very soft and malleable, thus easy to bend. Keep in mind you are not looking for a rock solid connection that is impossible to separate, but rather just a solid coupling for optimum signal transmission.
How much does shipping cost?
We charge a flat fee of $20 for shipping. This applies whether purchasing a single cable or several, as we can fit multiple cables in a single box for the same cost.
If someone places a large order that requires breaking things up into multiple packages, we essentially subsidize them by still only charging the flat $20. It's our little way of keeping things simple and rewarding folks who make big purchases.
Do you sell used or demo products?
From time to time we will have special items available - demo, B-stock, prototypes, and other things that aren't part of the regular lineup.
These will all be listed at for sale at US Audio Mart. Please click the link to see what might be available at the moment. We'll update those on a regular basis so check back often!